Creative Strategy
Create. Captivate. Convert.
Our creative process marries data-driven strategy, persuasive copy, and thoughtful design with Amazon best practices. In a market full of uncertainty, our goal is to create authentic, trustworthy content that gives customers the confidence to make a purchase. We translate your brand story, education and experience across every Amazon touchpoint to guide the selling process.
What’s included:
STRATEGY AND PLANNING
The creative optimization process starts and ends with your catalog. It’s important that we consider scope, scale, and structure as we plan our approach. From there, we’re ready for a creative kickoff and brand discovery workshop where we’ll share best practices and learn everything we can about your brand. After an analysis of the competitive landscape, we’ll establish a plan for everything from titles and bullets to product images and A+ content. This initial strategic organization sets us up for long-term success.
CONTENT OPTIMIZATION
With a sound strategy in place, content optimization begins. Leveraging your expertise and aesthetic, we landscape keywords, write copy, and design assets that communicate your brand identity and align with your other marketing channels. Together, we’ll develop creative assets that exceed every expectation and move users from “add to cart” to loyal customers.
ONGOING SUPPORT
The creative process continues even after we publish content to Amazon. Once we’re live, we test, learn, and iterate to ensure we’re maximizing every opportunity to drive conversions.